Guest posting services are not one category. Some do genuine outreach and pitch editors on your behalf. Some run a marketplace where publishers list a price and you buy a slot. Those two things carry very different costs, very different quality, and very different risk under Google's link guidelines.
Comparing them on price per link, which is how most lists do it, hides the thing that matters. This list separates the models first, then covers fifteen providers.
How we checked this list
All fifteen were loaded on their live sites in August 2026 and screenshotted, so every provider here resolved and is real.
Every price below was read off the provider's own service or pricing page on 6 August 2026. Four of them, Collaborator, Linkhouse, Getfluence and PRposting, publish nothing outside a logged-in catalogue, and those entries say that rather than repeating a figure from someone else's blog post. Prices move, so treat these as a checkpoint rather than a quote.
We have not bought placements from every provider here and do not claim to have. Where an assessment comes from the provider's own published material, it is described that way.
The three models and what they cost
| Model | How it works | Typical cost per link | Google risk |
|---|---|---|---|
| Outreach agency | They pitch editors, you earn the placement | $200 to $600 | Lowest |
| Marketplace | Publisher lists a price, you buy the slot | $50 to $500 | Paid link, against guidelines if it passes PageRank |
| Network exchange | Links placed contextually across a member network | Subscription | Low when relevant and editorial |
Google's position has not changed: a link bought to pass PageRank is a link scheme. Most of this industry operates in that space, and the providers who do genuine outreach charge more because earning a placement costs more than buying one.
That is a commercial decision rather than a moral one, and it is yours to make. What is worth avoiding is making it accidentally, by buying from a marketplace while believing you commissioned outreach.
Quick answer
- Best alternative to buying placements at all: Distribb
- Best published-price reseller: FatJoe
- Best broad white label menu: The HOTH
- Best genuine outreach agency: Page One Power
- Best curated placements: Authority Builders
- Best European marketplace: Linkhouse
- Best for digital PR quality: Siege Media
- Best content and links bundled: Contentellect
Comparison
| Provider | Model | Published pricing |
|---|---|---|
| Distribb | Network exchange | $97/mo, 3-day trial |
| FatJoe | Reseller, productised | Yes, from £60 |
| The HOTH | Reseller, productised | Yes, from $175/link |
| Loganix | Productised SEO services | Yes, from $200 |
| Stan Ventures | Outreach and guest posts | Yes, from $37 |
| Page One Power | Outreach agency | On request |
| Authority Builders | Curated placements | Yes, from $160 |
| Adsy | Marketplace | Yes, from $14 |
| Collaborator | Marketplace | Catalogue, after signup |
| Linkhouse | Marketplace, European | Catalogue, after signup |
| Getfluence | Marketplace, media | Catalogue, after signup |
| PRposting | Marketplace | Catalogue, after signup |
| OutreachZ | Full-service outreach | Yes, from $80/link |
| RhinoRank | Link building services | Yes, from $60/link |
| Contentellect | Content plus links | Yes, from $450/link |
1. Distribb, the reason you may not need to buy placements
A guest post costs you two separate things: convincing an editor to say yes, and writing something that publication would actually run. Most services on this list sell you the first, and several quietly sell placements on sites that exist to host them. Distribb is software rather than an agency, and nobody here pitches an editor on your behalf.
It runs a backlink exchange across a network of real businesses that have already agreed to link, so your link goes into an article one of them was publishing anyway. Matching is by industry, and placements arrive at roughly 3 to 5 a month from sites in the DR 68 to 74 range, with the first ones landing inside the first month. No two members ever swap directly with each other, so the profile does not carry a reciprocal pattern.
The difference from a guest post is that you are not the author. There is no byline, no author bio and no introduction to somebody else's readership. For an agency the whole thing can be white labelled and billed under your own brand.
Pros: No pitching and no rejection, because the yes already exists. Niche matched automatically rather than by whatever the catalogue has in stock. Flat monthly cost instead of $200 to $600 per placement, so the bill stops climbing with your link count. Links sit inside fresh editorial content rather than a paid placement slot.
Cons: No byline and no author bio, so it builds nothing for a founder or an executive trying to become known in their field. You cannot pick the publication, and you only receive links by giving them, so a site publishing nothing earns nothing.
For who: Buyers whose goal is the link itself and whose per-placement bill has become the problem. Wrong choice when the audience or the byline is the point, in which case hire one of the outreach agencies below.
Pricing: $97/month with a 3-day free trial, exchange access included. Accelerator, which adds managed outreach and done-for-you distribution, is $495/month.
2. FatJoe, the published price list
FatJoe is the default for agencies reselling link building, with a public price list across blogger outreach, guest posts, content and citations, all white label. The published pricing is the actual product advantage, because you can quote a client a margin without booking a discovery call first.
Delivery windows are stated next to each product, which matters more than it sounds when you have promised a client links this quarter.
Start here: FatJoe.
Pros: Prices and delivery times published per service and per authority tier. White label by default, with reporting built for handing to a client. A long operating history and visible order volume on each product. No sales call needed to buy.
Cons: Productised and volume-oriented, so you are buying predictable fulfilment rather than a campaign somebody thought about. These are placements bought rather than earned, which is the risk that comes with the whole reseller tier.
For who: Agencies that need a repeatable wholesale supplier and a margin they can calculate before the client call.
Pricing: Published per service. Blogger outreach from £60, iGaming placements from £120, multilingual outreach from £200, and managed Grow packages from £500, read from its live service list on 6 August 2026.
3. The HOTH, the other reseller default
The HOTH has a similar shape to FatJoe with a broader menu spanning link outreach, link insertions, press releases, local SEO and content. It is long established and the reporting is built to pass straight to a client.
The menu now reaches further up than the reseller tier usually does, with media placement and digital PR products priced monthly rather than per link.
Start here: The HOTH.
Pros: The widest published menu of any reseller here, from a $99 syndication campaign to managed digital PR. Every product lists its authority range next to the price. White label reporting throughout. One supplier for links, content and local work.
Cons: Quality has a ceiling that reflects the price and the volume model, and the cheapest products are syndication rather than editorial placement. The managed tier costs several times what the per-link products do.
For who: Agencies that want a single account covering everything from cheap volume links to a managed programme.
Pricing: Link Outreach $175 per link, Link Insertions $200, Platinum Links $405, Exclusive Media Links $450, Digital PR $1,500/month and Earned Media $3,500/month, with the managed HOTH X programme aimed at brands spending $1,000 a month or more.
4. Loganix, productised services done carefully
Loganix sells clearly defined SEO deliverables including guest posts, niche edits and HARO-style placements, with published starting prices and a reputation for being more selective than the volume resellers. For agencies that want productised buying without the lowest tier of quality, it sits in a useful middle.
The guest post product is sold as a guaranteed placement rather than an outreach attempt, which is the distinction worth understanding before comparing its price to an agency's.
Pros: Tighter placement standards than the cheap end of the reseller market. Published starting prices on the service pages. A wide catalogue of adjacent products, including citations and press releases. Guaranteed placement rather than best efforts.
Cons: More expensive than the volume resellers, which is the point but still a real cost. It remains a productised service rather than a strategy partner, so nobody is deciding which links your site actually needs.
For who: Agencies and in-house teams buying links regularly who care more about placement quality than about the lowest unit price.
Pricing: Guest posts start at $200, with a higher tier at $400, read from its guest post service page on 6 August 2026.
5. Stan Ventures, outreach at accessible prices
Stan Ventures sells blogger outreach and guest posting in published tiers keyed to the blog's authority and traffic, aimed at agencies and businesses wanting volume without marketplace anonymity. The wholesale framing is explicit: the prices are set to leave an agency room to mark them up.
It is the cheapest entry here that still describes itself as outreach rather than a catalogue, which is where the trade sits.
Pros: The lowest published entry price of any outreach provider on this list. Tiers are keyed to authority and traffic, so you know what you are buying. Content is included in the placement price. Built for agency resale with the markup assumed.
Cons: At the bottom tier, vetting is effectively yours to do, and a $37 placement is not landing on a site with meaningful traffic. Ask for sample placements from the exact tier you intend to buy before committing.
For who: Agencies who need volume at a price that survives a client markup and who will do their own quality checks.
Pricing: Published tiers at $37, $67 and $247 depending on the blog's authority, with wholesale packages described as starting near $180 for real-traffic sites, read on 6 August 2026.
6. Page One Power, genuine outreach
Page One Power is a link building agency in the original sense: research, prospecting and manual outreach to earn placements, rather than a catalogue of sites you can buy. If the distinction at the top of this page matters to you, this is the tier that respects it.
The price reflects the labour, because a campaign here is people finding targets, writing pitches and following up for weeks.
Pros: Placements are earned rather than bought, which is the only model Google does not object to. Campaign strategy is part of the engagement. Long-standing agency with published case work. Nothing in the process depends on a marketplace catalogue.
Cons: No published price at all, so a comparison starts with a sales call and a proposal. Volume per month is low and timelines are long next to any reseller on this list.
For who: Brands with a real budget who need a handful of genuinely earned links on named publications, not a monthly link quota.
Pricing: Not published. Its service pages carried no figures on 6 August 2026, and pricing is quoted after a conversation.
7. Authority Builders, curated placements
Authority Builders sells vetted link placements with the site metrics disclosed before you buy rather than after. The curation is the product, and it is a reasonable middle between an open marketplace and a full outreach engagement.
Its guest post service publishes a starting price, which is unusual for anything positioning itself on vetting.
Pros: Metrics are shown up front, so you approve the site before paying. Vetting is stricter than an open catalogue. A published starting price despite the curated positioning. Straightforward per-link buying with no retainer.
Cons: It is still a paid placement, so price and risk it as one. The starting figure covers the lower end of the inventory, and the sites you would actually want cost noticeably more.
For who: Buyers who want to see and approve each site but do not want to run outreach themselves.
Pricing: Guest post links start at $160, read from its guest posts page on 6 August 2026, rising with the site's authority and traffic.
8. Adsy, the open marketplace
Adsy connects buyers with publishers directly, with a large catalogue, per-placement pricing and the option to have the content written for you. The volume and the price transparency are why people use it.
It is the cheapest entry on this page by a wide margin, and the price is the honest signal about what the inventory is.
Pros: Published entry price and a very large catalogue. You pick the individual site rather than accepting an assignment. Content writing can be bundled into the order. No minimum commitment.
Cons: Open marketplaces vary enormously in quality, and the metrics shown are the ones the publisher chose to show. At the entry price you are buying inventory that exists to sell links, which is the model Google names directly.
For who: Experienced buyers who will verify traffic independently and know what they are looking at.
Pricing: Per placement, published from $14 for DA30+ article backlinks on its guest post page on 6 August 2026, rising with the publisher's metrics.
9. Collaborator, marketplace with better filtering
Collaborator runs a large publisher marketplace with detailed filtering on traffic, topic and metrics, which makes it more usable than the plainer catalogues. It has also broadened from guest posts into wider content distribution.
The filtering is genuinely the differentiator, because on a catalogue of that size the search is the product.
Pros: The best filtering of the marketplaces here, on traffic, topic and language. Publisher metrics are shown per listing. Coverage extends well beyond English-language sites. Self-serve, with no sales process.
Cons: Same model and same risk as any marketplace, and better tools for choosing do not change what you are buying. Nothing is priced publicly, so you cannot budget a campaign until you are inside the platform.
For who: Buyers running multi-market campaigns who want to filter a large catalogue themselves.
Pricing: Per placement, set by each publisher. No figures render outside the logged-in catalogue, checked on 6 August 2026, so we are not quoting one.
10. Linkhouse, strongest in Europe
Linkhouse has particularly deep coverage of European and Polish publishers, which matters if your market is not the US. It also sells planning tools on top of the catalogue, including recurring campaigns and a competitor-based campaign builder.
Worth noting for anyone with an old bookmark: linkhouse.co now resolves to linkhouse.net.
Pros: The strongest European and Polish inventory of anything on this page. Campaign planning tools sit on top of the marketplace rather than beside it. Recurring campaigns can be scheduled instead of reordered. Useful when the US catalogues run out of relevant sites.
Cons: Marketplace model, so the paid-placement risk applies in full. The catalogue thins outside its core regions, and prices are only visible once you are signed in.
For who: Businesses targeting European markets where a US-centric catalogue has nothing relevant.
Pricing: Per placement, set by each publisher. No public rate card rendered on 6 August 2026, so the figures live inside the platform.
11. Getfluence, media rather than blogs
Getfluence connects brands with established media titles rather than blogs, which puts the placements in a different quality bracket and a different price bracket. It advertises a network in the region of 45,000 media.
For brand visibility as much as links, that distinction is worth paying for, and increasingly it is also about being cited by AI answer engines rather than only ranking.
Pros: Real media titles rather than blogs built for placements. The largest media inventory of anything here. Placements carry brand value beyond the link. Positioned for AI citation as well as classic SEO.
Cons: Considerably more expensive per placement than any blog marketplace, and it is still a paid arrangement whatever the masthead. Nothing is priced publicly, so the budget conversation starts with the platform.
For who: Brands buying visibility in named publications where the logo matters as much as the link.
Pricing: Per placement, quoted per title inside the platform. No public figures rendered on 6 August 2026.
12. PRposting, volume across many regions
PRposting offers a catalogue of more than 23,000 sites across 100 or more countries and languages, with per-placement pricing. It is useful for multi-market campaigns where a single-region marketplace runs out of inventory.
The catalogue is organised by topic, so finding the twelve relevant sites in a niche is faster than filtering a general list.
Pros: Enormous geographic and language coverage. Topic-level catalogue pages make niche shortlists quick. Self-serve ordering with no account manager in the loop. Strong in regions the English-language marketplaces barely cover.
Cons: Breadth over curation, so the quality range inside a single topic is very wide. Its public catalogue pages list sites without prices, so you cannot size a campaign before signing up.
For who: Multi-market campaigns that need inventory in languages the US catalogues do not carry.
Pricing: Per placement, set per site. The public catalogue pages rendered no prices on 6 August 2026, so figures appear after signup.
13. OutreachZ, full-service campaigns
OutreachZ runs managed outreach campaigns rather than selling one-off placements, aimed at agencies that want the work handled end to end. It has since moved to publishing its per-link prices, which used to be quote-only and is the main thing that has changed about this entry.
Its site positions those figures directly against typical agency rates, which is a fair comparison to make on a page like this.
Pros: Published per-link tiers, which is rare in the managed tier. Campaigns are run for you rather than assembled from a catalogue. Priced well below what most managed outreach costs. Large fulfilment volume behind it.
Cons: Managed outreach at these prices means volume outreach, so expect templated pitching rather than a bespoke campaign. You are still buying an engagement, so the flexibility of a per-order marketplace is not there.
For who: Agencies that want outreach run for them and a unit price they can put in a client proposal.
Pricing: Published per-link tiers at $80, $115, $173 and $227 depending on the target's authority, read from its site on 6 August 2026.
14. RhinoRank, links with a defined process
Rhino Rank sells curated links and guest posts white label, with published starting prices for each product and a clearly described process. It is a smaller operation than the big resellers, which shows in the capacity rather than the standards.
It is also the only provider here that publishes a refund guarantee on a first order, which is a real commitment at this price point.
Pros: Published starting prices per product, from curated links to guest posts. White label throughout. A money-back guarantee on the first order up to a stated amount. A defined, documented process rather than a black box.
Cons: Lower monthly capacity than the large resellers, so it is a poor fit for a heavy programme. Starting prices cover the lowest authority tier, and the sites worth having sit well above them.
For who: Smaller agencies who want white label supply with published prices and are not buying at high volume.
Pricing: Curated links from $60 per link, guest posts from $75 per post, and from $135 per placement on its premium product, read on 6 August 2026.
15. Contentellect, content and links together
Contentellect bundles content writing with link building, which is unusual and useful because guest posting needs both halves and they are normally bought separately. Its links come with a stated authority and traffic range and a one-year permanence guarantee.
It is the most expensive per-link option on this page, and the guarantee and manual outreach are what it is charging for.
Pros: Content and links from one supplier, so no coordination between two vendors. Placements are guaranteed dofollow and permanent for a year. Authority and traffic ranges are published per product. No PBNs, with site due diligence described in detail.
Cons: The highest published per-link price here by some distance, which is hard to justify at volume. Bundling means neither half is the deepest specialist you could hire for that money.
For who: Businesses without a writer who want the article and the placement handled as one purchase.
Pricing: Link insertions and guest posts both from $450 per link, read from its link building pricing page on 6 August 2026.
What to actually pay
If someone offers you a DR 60 placement for $40, the site is either a private blog network, a site with no real traffic, or both. Genuine outreach to a publication that would refuse a payment costs $200 to $600 in labour, and that is the honest floor for the model.
The middle of the market, curated placements on real sites with real traffic, lands around $150 to $350. Below $100 you are buying inventory rather than editorial.
Choosing
If you are an agency reselling: FatJoe or The HOTH for published prices, Loganix if quality matters more than margin.
If you want links Google would not object to: Page One Power for outreach, or a network exchange, and accept slower volume either way. Our guide to blog guest posting covers pitching editors yourself, which costs time instead of money.
If you buy links every month and the cost keeps climbing: the per-placement model is the expensive part, and it gets worse as you scale. Our best backlink exchange comparison covers the alternative, and best white label link building services covers the reseller side in more depth.
The honest summary
If you need a handful of high-quality placements on named publications, hire an outreach agency and pay properly for it. Nothing about software replaces that.
If you need a steady flow of contextual links and the per-link bill is the problem, Distribb runs an exchange at a flat cost and can be white labelled under your own brand. You give up choosing the individual sites, which is the trade, and there is a 3-day free trial.