Cover
The Distribb-branded intro. Tab map and how to use it.
FREE PLAYBOOK
90-day Distribb operator playbook + the tracker. No upsell, no agency pitch.
DISTRIBB OPERATOR PLAYBOOK / 90 DAYS
Most 90-day SEO plans bury backlinks until week 9.
Most 90-day SEO plans bury backlinks until week 9.
We start them on day 1.
The Distribb operator playbook is the system the Distribb team runs for our own projects and the founders who use the platform. Backlinks from real businesses, AI-agent-native, multi-CMS publishing, 13-week tracker included.
Backlink-first
AI-agent-native
Operator workflow, not theory
Built on our own platform
A note from Borja
I run Distribb. One product, not a portfolio. I built the platform because the agencies I tried wanted six months and a retainer to do what the right system does in 90 days. This is that system, written down, with the spreadsheet you'd otherwise rebuild yourself.
If you just want to operate it manually, the playbook tells you exactly what to do each week. If you'd rather automate it, Distribb runs the keyword research, the backlink exchange, the internal linking, and the multi-CMS publishing in the background while you ship. Either way, the tracker is yours to keep.
Borja Obeso / Founder, Distribb
Three things every other 90-day SEO plan gets wrong
Most playbooks treat backlinks as homework. We treat them as the leverage.
What most plans do
Pick keywords by search volume. Hope something ranks.
What this playbook does
DR-filter every keyword on day one. If the top three results are HubSpot, G2, or Semrush, we skip it. The other 95% of keywords waste three months.
What most plans do
Push backlink outreach to "week 9-10" once you have enough articles to pitch.
What this playbook does
Start exchange backlinks on day 1 via the Distribb network. Real businesses, real domains, not link farms. Give one link in an article. Earn one back. Auto-credited.
What most plans do
Assume you'll personally write every article. Burn out by week 4.
What this playbook does
Built for AI agents from day one. The whole playbook is a sub-skill of
Bomx/distribb-skill. Claude Code, Cursor, OpenClaw,
ChatGPT-Code, or a custom agent can run the workflow with one command.
The Distribb method
What you ship, week by week.
Five blocks across 13 weeks. Each block has one deliverable and a clean set of moves. The tracker has the unchecked-box version of this, ready to fill in as you ship.
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WEEK 00
Crawlable. Indexable. Submitted.
- Unique title tag and meta description on every page, not just the homepage.
- SoftwareApplication or Article schema markup.
- Verify Google Search Console and Bing Webmaster Tools, submit your sitemap.
- Manually request indexing for your top five URLs.
- Drop one cross-link from any property you already own.
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WEEK 01 / 02
DR-filtered keyword universe.
- Pull 20-30 candidate keywords via Distribb's keyword API or your own DataForSEO key.
- Filter ruthlessly. Only keep keywords where the top three SERPs have DR under 50.
- Tag each by intent: Problem / Solution / Brand.
- Start with Solution-aware. Problem-aware fills traffic. Brand-aware writes itself later.
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WEEK 03 / 04
Three core pages, in this order.
- Homepage H1 rewrite with the primary keyword.
- Your sharpest use-case page (a specific problem you solve better than anyone).
- Your first vs. comparison page (you against the category leader). Comparisons rank fast.
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WEEK 05 / 08
Content engine + the first 10 exchange backlinks.
- Two or three articles a week. Comparison and alternative pages first, then problem-aware.
- Every article includes one or two backlink-exchange targets from the Distribb network.
- Submit to Product Hunt, G2, Capterra, SaaSHub, AlternativeTo, BetaList. (The tracker pre-fills all 15.)
- Ship one guest post on a DR 40+ blog. Trade one link with a complementary founder.
- Distribb auto-generates LinkedIn, X, and Reddit posts on every publish. Review, schedule, done.
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WEEK 09 / 13
Cluster, snippets, AI search, audit.
- Pull GSC pages ranking positions 8-20. Rewrite each. They're your fastest wins.
- Ship a 5-7 post cluster around one pillar topic. Internal-link them all to the pillar.
- Add FAQ schema to every key page. Format snippet-eligible answers as 40-60 word paragraphs.
- Phrase H2s as actual questions so ChatGPT, Perplexity, and Google AI Overviews cite the page.
- Day 90 audit: screenshot the GSC impressions chart, fill the audit tab, post the screenshot.
Sheet vs. platform
The sheet keeps you accountable. Distribb does the heavy lifting.
The tracker is yours to keep, even if you never sign up for Distribb. But every row in it maps to something the platform can automate, and the backlink exchange is something no spreadsheet can give you.
The free tracker
Distribb the platform
Keywords
Empty rows you fill in.
POST /keywords/search returns volume, KD, and intent-tagged candidates.
Backlinks
15 starter directories. Log new earns yourself.
Real exchange network of other businesses. Give one in an article, earn one back, auto-credited.
Internal links
You remember which old posts to link to.
GET /internal-links auto-suggests the right URLs per keyword.
Publishing
You tick a "Published?" checkbox.
One API call publishes to WordPress, Webflow, Shopify, Ghost, or any custom CMS.
Social repurposing
You write LinkedIn and X posts manually.
Auto-generated drafts on every publish, for every social platform you've connected.
AI search visibility
Out of scope.
Built-in workflow for ChatGPT, Perplexity, and Google AI Overview citation audits.
Microworkers
Out of scope.
Project-scoped Reddit, Quora, and YouTube comment campaigns with proof rating built in.
Agent-native
Run it with your agent in one command.
The playbook is a sub-skill of Bomx/distribb-skill on GitHub.
Install it once and your agent knows the full 13-week workflow, where to find the tracker, and which
Distribb endpoints to call at each step.
$ npx skills add Bomx/distribb-skill $ export DISTRIBB_API_KEY=your_key > Run the 90-day SEO sprint for my project.
What the agent does for you
- Opens the tracker in your browser at session start
- Reads the Dashboard tab to find your current phase
- Picks the next one to three unchecked tasks
- Calls Distribb's API for keywords, internal links, backlink targets
- Updates the tracker as you go and ends with a one-line status
Works with
- Claude Code
- Cursor (with the MCP browser tool)
- OpenClaw
- ChatGPT-Code
- Any custom agent that can run shell and read SKILL.md
Inside the tracker
01
02
03
04
05
06
07
Seven tabs. Built for execution, not for show.
Dashboard
Set your start date. Live formulas compute current day, week, phase, and completion percentages.
Task Tracker
31 pre-filled tasks across all 13 weeks. Native checkboxes.
Keywords
30 numbered rows. Track keyword, intent, volume, KD, target URL, and ranking at weeks 4, 8, 13.
Backlinks
15 starter directories pre-filled. Append every exchange-network earn below.
Content Calendar
18 suggested posts mapped to the right week. Status, Published?, URL, Repurposed?.
Day 90 Audit
16 audit items grouped by Traffic, Technical, Content, Authority. Baseline and Day 90 columns.
Day 90
What success looks like at week 13.
The audit tab asks 16 questions. If you can answer "yes" or fill a real number for most of them, the playbook worked. Screenshot the GSC impressions chart. That's your next social post.
Traffic
- GSC impressions grew vs day-one baseline
- Keywords ranking in top 100 (and top 10)
- Top 3 organic pages identified
Technical
- No crawl errors in GSC
- Sitemap clean, core pages indexed
- Core Web Vitals pass on mobile
Content
- Comparison and alternative pages indexed
- Pillar post live with internal links
- First cluster complete
Backlinks
- 10+ referring domains
- DR lift recorded
- At least 5 exchange-network earns
Get the playbook
The tracker is yours. The platform is optional.
Drop your email and we'll send you the playbook plus the Google Sheet tracker. No next-screen upsell, no newsletter checkbox, no agency pitch.