Type in what the page is about and the keyword you want it to rank for. You get five SEO titles, each 50 to 60 characters, keyword first, brand optional.
Describe the page in a sentence or two, add the keyword you want it to rank for, and add your brand name if you want it at the end of the title. Pick a style that matches the page: a how-to guide, a listicle, a comparison. Press Generate and you get five titles with a character count next to each. Copy the one that reads best, paste it into the title field of your CMS, and check it in the SERP preview tool before you publish.
The title tag is the blue link in the search result, so it decides whether someone clicks your page or the one below it. Google also reads it as the strongest single signal of what the page is about. A title with the keyword near the front, under 60 characters so it does not get cut off, and a reason to click will beat a longer, vaguer one on the same page, with nothing else changed.
Aim for 50 to 60 characters. Google measures the title in pixels, not characters, roughly 600 pixels on desktop, so wide letters cost more. Every title here shows its character count so you can stay inside the limit.
Usually, yes. Google gives more weight to the start of the title and searchers scan the first few words. Put the keyword first, then the benefit, then the brand if there is room.
No. The title tag shows in search results and the browser tab. The H1 is the heading on the page. They can match, but the title has a strict length limit and the H1 does not, so many pages use a shorter title and a fuller H1.